mark letter hong group, dongguan in industrial investment, from the ranks of real estate in 2008, is currently in development projects include garden continent bank xiangzhou, ma chung hong bo letter shore garden (bbs), and other projects. which erected along the border in guan hui xiangzhou project development up to now, has won the market and consumers widely recognized, golden nine silver ten housing gold node letter how hong will take the marketing strategy of preemption market opportunities? letter hon nearly two years the land frequent, it is quite in intention to focus on the real estate market development, talent, in the future the strength, the developer of the special strategy in real estate?
therefore, sohu focus invited letter hong group co., ltd. dongguan marketing director lin as vol. the high-end interview interview guests, for ?
bring about water bank xiangzhou garden state
popular reasons - "dongguan building dish quality, the price of the huizhou buildings"
sohu focus: after preliminary sell like hot cakes, recent letter hon foray into real estate industry garden continent erected the first project of three periods of xiangzhou new push like mansion project, win the market and the buyers are enormous attention. please talk about this project and the reason of sell like hot cakes sales strategy?
lin: we're in the garden continent to build water bank xiangzhou project, no matter quality or planning, through the elaborate and planning, eventually to become a garden continent landmark projects. on the customer orientation, is the main just need and improve on our. although the garden continent market competition is fierce, the project and more, but compared to the northeast area, dongguan ? garden state
sohu focus: golden nine bank xiangzhou invited hong kong star liao bi son to project, then ten silver during which will launch new products and promotions?
miss lin: we invite liao bi son to project, on the day of the event attracted thousands of customers to the scene. the scene activity atmosphere is very good. at present, we introduced is erected xiangzhou elephant mansion (bbs) group, september 30, like house group has officially opened. october is mostly about like fu group, launched a total of more than 300 sets, in silver ten season is expected to like all sold out.
sohu focus: future letter hong garden continent and in the project?
lin: we're in the garden has a total of three projects, one of which is known as the garden state bank xiangzhou project, is now the second stage of development, there is a third issue is next. in addition, we are in the garden district, we will build a city square, city square is an urban context, the overall building sides reached more than 20. in addition, we, not far from water bank xiangzhou project also has a new plot.
sohu focus: what is the area of land?
lin: the land covers an area of 100 mu, relative to the garden continent the other two projects.
sohu focus: such recultivating, the future will be how to build project?
lin: the land is not in the garden continent is center, we more will be given priority to with housing.
bring about ma chung project
low ma chung - hong group who believed to reserve 3 plot fired brand
sohu focus: faith hong group in ma chung is developing hon city shore and harbor new city project, similarly, the two projects with a total construction area of 200000 square meters, does this mean that the letter hon has strict requirements on the land and planning?
lin: no strict requirements. when we take in to consideration of all factors, in fact not only more than 20 square meters, the two projects we garden continent bank xiangzhou a total construction area is more than 20 square meters, including garden state new project - the city square has more than 20, for now, the scale of the more than 20 square meters suit for development projects and speed. we also have some new project ?
sohu focus: would you please introduce the latest development and progress of these two projects?
lin: at present, ma chung hong bo letter shore has comprehensive construction, and harbor new city planning and design stage. hong bo letter shore make pure residential projects, issue, there are more than 10 building in the basement construction, now sales center is expected to open in november, in march next year there will be the first batch of products available. harbor new city will be relatively late some, because harbor new city the whole property of the structure is complicated.
sohu focus: harbor new city and humen port is how to form a butt?
lin: the location of the harbor new city is closer ma chung port, and ma chung port is actually part of the humen port. harbor new city project in addition to build residential project meet the demand of humen port customer, may be on the supporting business, will be the whole ma chung port business center of regional development, so the relatively rich in property.
sohu focus: in july, the letter hon then in ma chung dongtai 49188 ㎡ residential and commercial land use, this will be the faith hong following in ma chung bay new town and hong bo shore after the letter hong in the third project ma chung. why believe hong so bullish on ma chung market prospects?
lin: we have tended to favor ma chung market. not only is the result of our rose in hemp home, but also the good prospects for development of from ma chung area. based mainly on the following, first, the water area planning, ma chung as water area is the most close to the pearl river mouth position, development potential is obvious. second, ma chung guangzhou economic development zone, especially close, only a bridge between, in carries on the guangzhou economic development zone industrial role has become increasingly apparent, and ma chung industrial base is a very strong relative water area. third, we also noticed that to dongguan humen port including ma chung port economic development has played a very good effect, it is clear to all these years in dongguan songshan lake economic growth plays a very important role, i believe the next western ?
bring about wan jiang property market
"not afraid of competition into the city dongguan market prospects
sohu focus network: the second half of 2013 letter hong group will start on a community wan jiang residential and commercial projects, the project as the first project of urban layout in the dense wan jiang project, what do you think the project quality and can win the market by which marketing means?
lin: our group in wan jiang project has the congenital advantage, it is near the river, has a very good resources, river and just in sanjiang gathering point. at the same time, it has a wan jiang new town centre planning and the market wan jiang second middle school education facilities, these congenital advantage effectively support the development of the project.
sohu focus: wan jiang as letter hong's first foray into the city project, what will happen?
lin: the project is mainly targeted at first and improve the demand customer primarily, we hope that by letter hon this property has always been to quality requirements turned into dongguan elite place to live.
sohu focus: s, please give us a simple analysis of dongguan housing?
lin: from the volume, dongguan in september the property market is not so hot in august. personally, i think dongguan property market has remained relatively stable state. both in the volatility of 2008 or 2012 are relatively stable, because unlike other first-tier cities dongguan ups and downs, so i think the dongguan the whole market is relatively stable. housing market off-season and busy season turned off how to build is to look at the buildings themselves, how to locate. i think dongguan housing demand is still predominantly just need and improve, if located in building this done, i believe the dongguan real estate or sell very well. there are some area, such as building more ? near the shenzhen area
